The brand identity system inspired by the purity of water.

Purerains is a brand identity project in which East and West meet thanks to the colours of water, and the graphic signs that distinguish them mix. The offer from brand identity system is inspired by water, a vital element and symbol of purity, and has been interpreted on logo, colour palette, packaging and stationary.


The project is characterised by contrast: between two natural colours, sea blue and turquoise, and by western characteristics and eastern characteristics (Chinese logograms).


Hues and graphic signs converge to create a new visual identity and a new perception of the Pure Star Electronic Technology CO. LTD products in the context of the Chinese market.

CLIENT_ Pure Star

PROJECT_ Purerains

PRODUCT_ Brand identity

YEAR_ 2016





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